Between 2000 and 2003, Rothmans, Benson and Hedges ran “Goldclub” events to market its brand in popular urban venues. The events were visually rich and featured big-name dj’s, big prizes, go-go-dancers – and even circus performers.When the ban on sponsorship promotions came into effect on October 1, 2003, Rothmans pulled back on these promotions. This […]
THROWBACK THURSDAY: GOLD CLUB SERIES
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