Some Toronto food stories start at a counter and end up in the grocery aisle. Batch Boys, from Le Gourmand, is going national, and chocolate chip cookie fans should take note.
The cookie is coming soon to Canadian supermarkets, taking a product that built its following locally and putting it within reach of shoppers across the country. For a small brand, landing grocery distribution is a major milestone. It means a recipe that people lined up for will now sit alongside the big names.
The challenge for any cult favourite is staying special when it becomes widely available. The upside is access: you no longer have to live near the original shop to get your fix, and the cookie gets a chance to win over a much larger audience.
Cookies are also a popular holiday gift and a staple at office parties, so the timing could not be better. If you are building gift boxes or planning a dessert table, keep an eye on the shelves.
Watch for Batch Boys at your local grocery store and tell us if the hype is real once you take a bite.