{"id":135380,"date":"2026-10-17T09:00:00","date_gmt":"2026-10-17T13:00:00","guid":{"rendered":"https:\/\/www.torontonightclub.com\/ca\/?p=135380"},"modified":"2026-08-28T11:28:30","modified_gmt":"2026-08-28T15:28:30","slug":"is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza","status":"publish","type":"post","link":"https:\/\/www.torontonightclub.com\/ca\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\/","title":{"rendered":"Is This Beloved Toronto Pizzeria Making More Money From Its Side Hustles Than Its Actual Pizza?"},"content":{"rendered":"<p>Pizzeria Badiali has built one of the most talked-about slice shops in the city, but a growing lineup of collaborations and side projects is raising a genuinely interesting question: are the spinoffs starting to outshine the core business?<\/p>\n<p>Between a limited-edition Miss Vickie&#8217;s chip flavour built around its cult-favourite vodka sauce and a headline-making collaboration with Shake Shack on a three-item limited-time menu, Badiali&#8217;s brand extensions have generated a level of buzz that arguably rivals, or even exceeds, the attention its Dovercourt storefront gets on any given night. Each collaboration leans on the same signature element \u2014 that spicy vodka ros\u00e9 sauce \u2014 reinforcing it as the shop&#8217;s defining flavour across every format it appears in.<\/p><div class=\"toron-content_2 toron-entity-placement\" style=\"text-align: center;\" id=\"toron-3799083627\"><div class=\"toron-adlabel\">Advertisement<\/div><div id=\"toron-2203690773\" style=\"margin-top: 3px;margin-bottom: 11px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/www.asahisuperdry.com\/age-gate\/\" aria-label=\"asahibigbox1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2024\/12\/asahibigbox1.jpg\" alt=\"\"  width=\"300\" height=\"237\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>\n<p>Whether the side hustles are outright more lucrative than the pizzeria itself is hard to say for certain, but the sheer frequency and visibility of the partnerships suggests Badiali&#8217;s team has found a genuinely effective way to extend the brand&#8217;s reach well beyond its physical footprint.<\/p>\n<p><strong>Following Badiali&#8217;s growing empire of collabs?<\/strong> The original Dovercourt pizzeria is still where it all started \u2014 worth a visit to see what the fuss is about.<\/p><div id=\"toron-2545807637\" class=\"toron-content toron-entity-placement\" style=\"margin-bottom: 12px;\"><div class=\"toron-adlabel\">Advertisement<\/div><a href=\"https:\/\/www.torontonightclub.com\/ca\/contact\/\" aria-label=\"ChatGPT Image Dec 23, 2025, 02_41_11 PM\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM.png\" alt=\"\"  srcset=\"https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM.png 1024w, https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM-768x768.png 768w, https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM-100x100.png 100w, https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM-650x650.png 650w, https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-Dec-23-2025-02_41_11-PM-750x750.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" width=\"300\" height=\"300\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pizzeria Badiali has built one of the most talked-about slice shops in the city, but a growing lineup of collaborations and side projects is raising a genuinely interesting question: are the spinoffs starting to outshine the core business? Between a limited-edition Miss Vickie&#8217;s chip flavour built around its cult-favourite vodka sauce and a headline-making collaboration [&hellip;]<\/p>\n","protected":false},"author":5789,"featured_media":135583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-135380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is This Beloved Toronto Pizzeria Making More Money From Its Side Hustles Than Its Actual Pizza? Nightclub Photos - TorontoNightclub.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.torontonightclub.com\/ca\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is This Beloved Toronto Pizzeria Making More Money From Its Side Hustles Than Its Actual Pizza? Nightclub Photos - TorontoNightclub.com\" \/>\n<meta property=\"og:description\" content=\"Pizzeria Badiali has built one of the most talked-about slice shops in the city, but a growing lineup of collaborations and side projects is raising a genuinely interesting question: are the spinoffs starting to outshine the core business? Between a limited-edition Miss Vickie&#8217;s chip flavour built around its cult-favourite vodka sauce and a headline-making collaboration [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.torontonightclub.com\/ca\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\/\" \/>\n<meta property=\"og:site_name\" content=\"TorontoNightclub.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/torontonightclubcom\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-17T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.torontonightclub.com\/ca\/wp-content\/uploads\/2026\/10\/2a22a038-0239-489b-a8a5-f21c77094b40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clubseries\" \/>\n<meta name=\"twitter:site\" content=\"@clubseries\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/\"},\"author\":{\"name\":\"Lisa M\",\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/#\\\/schema\\\/person\\\/3cdd0353954003b3701737988ec5038e\"},\"headline\":\"Is This Beloved Toronto Pizzeria Making More Money From Its Side Hustles Than Its Actual Pizza?\",\"datePublished\":\"2026-10-17T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/\"},\"wordCount\":203,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/2a22a038-0239-489b-a8a5-f21c77094b40.jpg\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/\",\"url\":\"https:\\\/\\\/www.torontonightclub.com\\\/ca\\\/is-this-beloved-toronto-pizzeria-making-more-money-from-its-side-hustles-than-its-actual-pizza\\\/\",\"name\":\"Is This Beloved Toronto Pizzeria Making More Money From Its Side Hustles Than Its Actual Pizza? 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